Brian Lenney Copywriter

Helping Startup Founders Increase Profits By Making Websites & Emails Conversion Friendly


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Go With Your Gut

Since I started my own business, I’ve had all kinds of clients- shitty ones, awesome ones, short-term ones, and long-term ones. I took on a few really awful horrible clients in the beginning (going against my gut) and I’ve simultaneously been blessed with some really awesome, “let’s get an apartment together” ones too.

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Clear vs. Clever

It doesn’t pass the grunt test
[Shane]

The grunt test?!
[Me]

Yeah, the grunt test- even a caveman has to be able to look at it and understand it right away. It has to be simple.
[Shane]

That’s a snippet of a conversation I had this week with my buddy Shane. He just built an amazing web-app that we’re hoping will be the next [put awesome multi-billion dollar unicorn startup here]. Shane brought me on board to help him scale this not yet publicly released startup, and we’re in the home stretch of finalizing the copy.

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Values vs. Ideals

Mini Story #1:

I lost about 18.9 lbs today…in sweat.

I wasn’t working out or doing anything difficult either. So why the sweat storm? It was 109 degrees today in Boise, Idaho. Yep- 1.0.9. Ridiculous. We set a record today and we’re supposed to have this heat wave for at least a week. It never gets this hot here (well, seldom) so I just planned on staying inside all day today and binge watching Mad Men.

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How Do I Get Clients?

“How do I get clients?”

This is a question I get weekly.

NOT THIS WAY: If you’re new or haven’t put much thought into it, (like I did when I first started out), you’re offering every single possible service that exists and not getting anywhere. I mean, you do web design, content marketing, SEO, copywriting, build cool shit on Adobe Illustrator, and even do social media management (or another grab bag of all-encompassing stuff).

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